Supabase and spotting opportunities

Supabase announced today that they raised $200M at a $2B valuation. They offer “Backend as a Service” or BaaS. Essentially, building blocks like auth, database, push notifications, etc. so that you can focus on building the unique aspects of your app instead of all the annoying cruft. 

I used their competitor, Firebase, about 10 years ago to build a side project. I really needed what they offered, but it was painful to use because they only offered a document DB queryably with a clunky graphql. 

That’s a perfect startup opportunity - a product that you really want to use and are willing to invest weeks of effort and money into, but has a major, fundamental flaw, that can be easily fixed by starting afresh. 

I clearly didn’t recognize or pursue that, but Supabase did and launched in 2020. Their pitch was literally “Firebase but with Postgres database”. Their potential is even more today as they’ve become the de facto backend for AI coding platforms like Lovable and Bolt. Kudos!

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