Aswath Krishnan

Why do you like people or music instantly — and not others? You didn’t do a structured analysis. You didn’t create a pros-cons list. You just felt something click — and that was that. The same goes for cities, coffee shops, relationships, products, and even presidents. Why Brad Pitt over Chris Evans? Why Tokyo over Paris? Toyota or Mercedes? Claude or GPT? Why does one place feel like home and another feel… off? When I asked a sales lead for our B2B software what makes us win or lose a customer, I expected to hear about features, pricing, or buyer personas. But he shrugged and said, “Honestly, it mostly comes down to whether product managers or execs are on the call.” There’s a pattern here. And it isn’t logic. Most of us pretend we live like Spock, but we make decisions like jazz musicians — improvisational, intuitive, all feeling. From friends to lovers, brands to beliefs, the throughline in our choices isn’t reason. It’s resonance . It’s mostly vibes. “Vibes” is the best word w...

They used to say you're the average of the five people you spend the most time with. That was before the internet hijacked your attention span and filled your brain with digital sludge. Today, your closest companions aren’t friends, mentors, or thoughtful voices. They're algorithmically boosted, attention-seeking strangers yelling into the Internet void—clickbait journalists, TikTok dancers, Twitter thinkbois, clout-chasing grifters, promiscuous influencers, silly comedy Reelers, and conspiracy-peddling uncles in WhatsApp group chats. In short: idiots. And the worst part? They’re shaping you. Your brain—like an AI model—is plastic. Moldable. Continuously trained on whatever data you feed it. And right now, you’re feeding it junk. Doomscroll long enough and you’re not just consuming idiocy—you’re becoming it. Look at your feed. Really look. Out-of-context quotes. Shallow outrage. Celebrity gossip no one will remember in 48 hours. Fake experts selling fake solutions. Outrage bai...

If your goal is exceptional compensation, then you need to cultivate talent that's rare, in high demand, and visible and legible to hiring managers and execs. This typically involves deeply specialized or cross-discipline training, continual practice, and public demonstration of your skills through recognizable achievements, projects, or networking within your industry. But that isn't sufficient. You also need to strategically position yourself at a company and a role with the machinery, team, capital, and market to effectively translate your specific talent and energy into revenue, or at least investment; companies that believe that quality of talent can make or lose millions of dollars, so they don’t mind paying top dollar for top talent. Imagine you are a brilliant mathematician or computer scientist -- your earning potential will be far greater at a well-functioning quant trading firm like Jane Street than, say, at a local bank, Walmart, or the US government. Or to use an F...

I wrote earlier about the absurdity of reality . But paradoxically, this absurdity operates according to strict and predictable laws and mathematical formulae, like gravity, electromagnetism, or thermodynamics. Why these laws? Who or what defined them? Consider evolution: No one sat down and designed creatures, yet living beings have intricately fine-tuned features—eyes, wings, intelligence—purely because only those possessing useful traits survived to reproduce. Evolution doesn’t create; it filters. What if the universe works similarly, not designed but naturally selected? Imagine an infinite primordial landscape of universes, each born from some cosmic chaos, each bearing its own randomly tossed dice of laws.  In most of these universes, randomness reigns supreme. Gravity randomly fluctuates, electromagnetism never stabilizes, and quantum effects rip reality apart before atoms even form. In some universes, gravity was slightly stronger, collapsing space into black holes immediate...