The most fundamental question to understand, IMO, is the existential one...What the heck is all this?! Why and how are we here? What are we supposed to do? Elon Musk is an incredibly smart guy - he has a track record of making things happen - both in the physical world (batteries, cars, rockets) and within human society (leading businesses, making money, acquiring a following). He's also a clear, first principles thinker and shares a lot about how he thinks about the world. So I think he can play a part in helping us understand life and the world*. So what is Elon's answer to the foundational question? Elon has two answers - one explicit and another implicit. Elon recalls that at the age of 11 or 12, he had an existential crisis because he didn't understand why or how we are here. He concluded that we may never know but we may be able to find out if we expand the scope and scale of civilization and consciousness , and that's what he wants to do. I like Elon's fra...
We get upset and unhappy about many things. Someone something said or did upset you. Your parents, partner, friends, or kids are asking you to do things you don't want to, or they misunderstand you. They don't act in a way that you feel is right or helpful. Your manager, colleague, or customer criticized your work, or they aren't cooperating. You didn't get the promotion or award you wanted or think you deserved. You are running low on savings and income and worried that you can't support yourself and your family. You are in physical pain or your health is declining and you have unusual body aches and insomnias. Your country or community is divided. The system seems broken, leaders seem corrupt, and people seem selfish and ignorant. So many flavors of unhappiness, incessantly knocking at your door! But all of these worries and unhappiness are rooted in these four main causes. If you conquer or make peace with those causes, you can rise above all unhap...
Why do you like people or music instantly — and not others? You didn’t do a structured analysis. You didn’t create a pros-cons list. You just felt something click — and that was that. The same goes for cities, coffee shops, relationships, products, and even presidents. Why Brad Pitt over Chris Evans? Why Tokyo over Paris? Toyota or Mercedes? Claude or GPT? Why does one place feel like home and another feel… off? When I asked a sales lead for our B2B software what makes us win or lose a customer, I expected to hear about features, pricing, or buyer personas. But he shrugged and said, “Honestly, it mostly comes down to whether product managers or execs are on the call.” There’s a pattern here. And it isn’t logic. Most of us pretend we live like Spock, but we make decisions like jazz musicians — improvisational, intuitive, all feeling. From friends to lovers, brands to beliefs, the throughline in our choices isn’t reason. It’s resonance . It’s mostly vibes. “Vibes” is the best word w...